A Plunge pays off
for A Total Adventure Sean and Kristine Edwards wont forget
their 1990 surfing trip to the NSW Mid North Coast. It
left a lasting impression: a career change, a new
lifestyle and a dangerous plunge into the world of
adventure tourism.
Sean is coordinator of
Australias largest cooperative adventure group
"A Total Adventure" and it all started by being
re-directed off the Pacific Highway on their surfing trip
because of a motor vehicle accident, This led the couple
to the lush hinterland area of the Comboyne plateau,
halfway between Taree and Port Macquarie.
Today, adventure
headquarters for this couple is based at the Udder Cow
Café, Comboynes old bakery building where the
rustic wood fired oven that used to turn out crusty baked
delights now adds a warm yesteryear charm to the al
fresco dining.
By the time they reached
their thirties Sean and Kristine decided to shun the
corporate world to explore the entrepreneurial rush of
adventure-eco tourism. "We drove through the place
(Comboyne) after we were redirected off the highway
because of a car accident. We immediately fell in love
with the setting." Not long after that Sean and
Kristine discarded with their former lives at Singleton
working in the mines in exchange for the purchase of
Comboynes old sawmill. With a vision of rustic
accommodation they combined their talents - Sean as the
builder and Kristine as the designer - to transform this
piece of historical Comboyne architecture into a haven
for weary travellers. Just 12 months later Sean and
Kristine quickly added another rustic building to their
business development plan by purchasing Comboynes
old bakery. They have since transformed it into a groovy
café thats become the meeting place for those who
are hooked on adrenaline - whether it be in the water, on
the land or in the air. With a background in human
resources, Sean wanted to combine his tertiary knowledge
with tourism and the natural environment. After just two
years establishing the accommodation and café businesses
Sean then turned his attention to networking with other
operators of tourism ventures on the Mid North Coast. He
saw a consumer need for more integrated packaging of
adventure activities rather than the scattergun approach
that was being used. "I wanted to get people
together and network: people who were basically in the
same line of business and who had a lot to gain by
talking to one another rather than competing with one
another when they were all working in the same area
anyway."
After the first huge leap
over the scepticism hurdle Sean began the talking and
moved forward with a proposal to the regional tourism
organisation to support a funding application to Tourism
NSW for a brochure which would effectively package all
adventure operators on the Mid North Coast together.
One year from the birth of
this concept A Total Adventure has grown from six
operators to 34. Now the push is on to further raise the
profile of this group in international markets. From
skydiving to surfing on a trimaran (the latest watersport
activity to hit Australian shores), the Total Adventure
group pride themselves on diversity and a fantastic
landscape in which they can offer their activities to
participants. Already in the Adventure Groups
development stages there have been some memorable
experiences that have proven to stimulate great after
dinner stories, like the time Sydney Morning Herald
travel writer Bruce Elder was being hosted in the region
in June 1997 for a familiarisation. The Adventure group
offered Bruce a helicopter ride that he wouldnt
forget.
They delivered on their
promise. On a flight over the Comboyne and Ellenborough
Falls area the helicopters engine failed and
crashed to the ground taking out an unleaded fuel bowser
at a Comboyne service station. The good news is that
everyone walked away from this nerve wrecking experience.
Despite this close call Sean is proud of his groups
safety approach. "Everyone in the group is fully
licensed, certified and insured. Thats part of the
condition for being part of the group. With any adventure
activity it carries with it certain risks but all our
operators ensure that they follow every possible safety
measure to the enth degree."
Sean explains that the
reason why adventure activities are so good for breaking
down stress is because of the adrenaline that is produced
when human beings are challenged beyond the norm.
"We call it fight or flight syndrome. Getting the
adrenaline pumping and achieving something that
youve never done before is really good for the self
esteem which tends to get knocked out of people in a
large corporate environment."
Using adventure to build
character, overcome fear and establish team building has
become the focus of corporate survival courses, which are
also offered by the Total Adventure Group. Sean says
its a great way to get to know people that share an
office together. "In big corporate structures
its easy to work with people on a daily basis but
not really know them very well at all. By participating
in adventure challenges it helps work colleagues to
communicate on a different level." Sean says the
courses are a great way to break down stress and assist
in showing workers how to recognise the signs of stress
in their workmates. As for the style of the courses Sean
doesnt pull any punches when emphasising that
theyre not part of the new age Americanised
corporate approach. "We dont go through all
the motivational psychology and bullshit terms. We use
Australian workplace philosophy because Australians by
and large are team-orientated people. "
One of the most memorable
corporate training survival groups Sean led was a six
hour bush walk starting up the Comboyne Plateau and down
a series of cascading gorges. "It was great because
it was to a place that no one had been before."
With the Adventure Group
now well and truly established, Sean and Kristine are not
prepared to leave themselves any breathing space. Despite
the hard work since they started their new life in
Comboyne Sean and Kristine still have many plans to
further fulfil their entrepreneurial yearnings. Their
advice to other would be entrepreneurs - dont leave
it too late. "A lot of people opt for a major
lifestyle change, however, most leave it until their too
old. By making the move when youre in your thirties
you have more energy and ambition, "says Sean who is
a firm believer in the philosophy of making it happen for
yourself.
As for any future moves,
Sean and Kristine are adamant: why leave a place, which
is aptly summed up by its advertising slogan "If
you cant get to heaven Comboyne will do".
Article Written by: Val Schaefer
Tourism Manager Taree NSW
For details relating to Human Resource Courses,
Adventure Weekends or days, Incentive Marketing or
Accommodation Packages please contact Sean or Kristine
Edwards at
"The Udder Cow Café, 1 Main Street, Comboyne NSW
2429 on (02) 6550 4188.
Email: uddercow@midcoast.com.au
|